Pinnacle hired us to help them get their brand created from start to finish. The company needed a brand new logo, website, business cards and a branding assets/guidelines designed. The guidelines were created to showcase how the logo should be used, the correct fonts when designing, the correct colour variations and overall info about the business.
The website was designed in Figma before being built into a fully functioning Webflow website, making sure it was responsive across desktop, tablet, mobile landscape & mobile portrait. The logo was designed to signify health and was created in a variety of styles, with custom patterns/icons made for the brand and the website.
The brand also entrusted us with the task of picking a suitable colour for the health industry that felt different to the red, opting for a burgundy type of red with crimson and lighter reds complimenting it.